If you’ve recently opened your cosmetic dentistry practice and need to get your first clients or have been in business for a while but are looking to grow your business, you will have to use some smart marketing techniques in order to get ahead in the increasingly competitive cosmetic dentistry industry. While more people have cosmetic dental procedures performed these days, there are also a lot more practices opening up, many with high marketing budgets.
In order to get your practice more exposure in your local market you need to use effective marketing tactics.
Here are few smart marketing moves you can make for your cosmetic dental practice.
Invest In Your Online Presence
Having a great website and investing in SEO and social media marketing are very effective and affordable marketing tactics you can use to get more exposure for your practice. People’s search for a cosmetic dentist often starts online so if your website shows up in the first few results of search engine results pages (SERPs) for searches related to cosmetic dentistry in your area, you’ll be able to get lots of quality leads to your site.
Once people are on your website, you need to make sure that they like what they see. You need to provide an abundance of information about the dental procedures that you offer and make sure that your clients can easily navigate through your website and find what they are looking for. Testimonials and before and after photos of former patients are also key to convincing a visitor that your practice is the right one for them.
Social media marketing also works very well for cosmetic dentistries, Facebook being a great place to show off your clients’ beautiful smiles. Before putting up photos on Facebook or your website, make sure you have a patient’s permission to do so.
Advertise In Your Practice
If you’ve only recently started offering cosmetic procedures, your current clients may not be aware of this yet. Put up some information and photos in the waiting area about some cosmetic procedures that you are offering. If you have a mailing or email list, send out some information about your new services through these channels.
Involve Your Personnel
Offer bonuses for your staff if they can help you grow your cosmetic business. This will also help keep your personnel happy, which will likely improve their job performance. Keeping your staff happy is crucial for keeping your clients satisfied.
Involve Your Clients
Give clients that refer business to you discounts, for example on a whitening treatment. Of course you have to make sure that you deliver great service to your clients first. If you have happy clients, they’ll probably refer people to you without even having any other incentive, but giving discounts can help them be a bit more proactive towards recommending your services.
Once you start getting more and more clients, make sure that you can still handle all the work. You have to ensure that your quality of service stays great, otherwise all the marketing in the world won’t help your practice be successful.
Zane Schwarzlose is a writer at Lakeway Cosmetic Dentistry, an Austin dental office. Zane thinks that reviews are a good start to marketing a cosmetic dentistry practice.