Despite what it feels like, putting together a business website is the easy part. With the millions of websites available on the web, making your website standout from the rest can be a difficult task. There are strategic marketing tactics to follow in order to optimize your site and bring in new, qualified traffic.
Here are 10 ways proven to draw in traffic:
One of the best ways to draw people onto your site is by advertising your website or service on popular, well known sites. For instance, if you’re a tech company, consider advertising on an Internet company’s site, such as directv.com. Because they offer Internet and TV bundles, your site could potentially be appealing to someone on DirecTV’s site.
Search Engine Optimization, otherwise known as SEO, is a process of increasing your website’s visibility in organic search results through optimizing your pages with keywords people are likely to look for. Another SEO strategy is to include links—backlinks or inbound—which communicates the popularity of your site. The more popular your site is, the better ranking it has in search engines.
While bringing in guest blogging is certainly beneficial to your site, especially if it’s by someone who can help drive traffic to your blog, what can actually make more of a difference is if you can guest blog for other prominent sites in your niche. By including a link to your website in your author’s bio, you will significantly increase the amount of traffic to your site.
These are a type of ad that places a tracking cookie on each of your visitor’s computers. When they leave your site, they will start seeing ads enticing them to come back. This advertising strategy helps you to communicate with visitors, which is a valuable part of making connections.
5. Facebook Page
Create a Facebook page for your website. Millions of people use Facebook every day, and having a Facebook page opens your site up to millions of people. Because of how Facebook works, it could be beneficial to pay to have your page promoted. It’s a cheap price in comparison to other marketing strategies, and Facebook will optimize your advertisements toward people and companies they believe would be interested.
This is one of the strongest ways to engage your site viewers. If you can create a reason for people to subscribe—whether through a contest or through insider information and quality content—you have a built in way to communicate with them.
7. Social Media Marketing
Apart from Facebook and email, it’s important to be involved in other social media sites in order to optimally market your site. Both Pinterest and Twitter have been two of the top social media sites, and their popularity is on the rise. Using social media is the Internet’s word-of-mouth marketing, and it pays off.
Taking the time to implement these marketing tips will help to grow and expand you website, ultimately helping to grow and expand your business.