No matter what type of business you have – large or small – it only makes sense that you should want to reach out to new and potential customers in every possible way, right? These days, most people find products and services they are interested in on the Internet . . . and most people who access the Internet do so via their mobile phones. Therefore, if you are not marketing to people through their mobile devices, then you are missing out on marketing to a huge segment of the population. One of the most current, relevant, and effective method of mobile marketing is through mobile apps. Does your business have one? If not, it’s time to get on board. Here are seven reasons every business should have a mobile app:
High-end market. Studies show that most tablet users are in the mid to high income bracket. Those are people who will be using your app, and they have the money to spend on your product or service.
Convenience. Let’s face it: today’s consumer market is kind of spoiled, what with all of this technology at their hands. You have to make it convenient for them to do business with you, or they’ll go elsewhere for the convenience. Mobile apps make it easy (convenient) for customers to stay connected with your business.
Attract new customers. Putting your app in the mobile marketplace is like placing a giant billboard for your business on the side of a major highway. Those who already subscribe to the app can easily send a link to their friends, making it very easy for new customers to sign on.
Expense. If you think it will cost you an arm and a leg to develop a mobile app, you are wrong. When you consider that you can hire a developer to design a fully functional mobile app for as little as $500, it’s apparent that this marketing method is one of the cheapest around.
Real-time advertising. When you launch a marketing campaign through your mobile app, you can be sure that your mobile users will receive it in real-time (and can therefore respond much faster).
Constant contact. Those who download your app to their mobile devices will be tied in to your business 24/7. In today’s market, this type of constant contact is tantamount to a business’ success.
Variety. There are many creative ways you can use apps to increase your business, from customer rewards programs to check-ins. With all this variety, you are really only limited by your imagination.
As you can see, there are so many reasons for why your business should have a mobile app, regardless of size or type. Consider these benefits to having a mobile app and jump-start your marketing efforts today.
About the Author: Kendrick Capano is an iPhone app developer who enjoys creating apps for small businesses to use to reach a broader audience! Ready to take your business to the next level? Have an app developed.