Influencing is now more than a simple side hustle. Creators with as small a following as 10,000 users are replacing their 9-5 income with money from brand deals and sponsorships. For the hijabi community, the demand is huge, and modern modest women are constantly looking for new ways to take their style to the next level, all while staying covered and modest. The best part about it all? There is room for everyone, and although some creators state you need to find your ‘niche’, remember that being your authentic self is the niche.
In this blog, we will share our top tips for becoming a hijabi fashion influencer. This is a comprehensive guide and are steps currently being taken by up-and-coming modest creators. Grab a pen, and get ready to be inspired:
1. Define your personal style
Start with what you actually wear, not what’s trending, not what you think will go viral. For example. If you have a favourite way of styling your jersey hijab, share that with others. Pay attention to what you feel confident in. You might love oversized fits, printed abayas, or a neutral palette with sharp tailoring. Your style doesn’t need to stay the same forever. It just needs to reflect you. When people see your posts, they should get a clear sense of your vibe.
- Make your page look put together
This doesn’t mean you need a full brand strategy. Just make your feed look clean and consistent. Same filter, similar lighting, no random low-res photos in between. Think about how your grid looks as a whole, would someone want to scroll through it or click away? Use natural lighting, take your time with outfit shots, and don’t post for the sake of it. It shows when you don’t care.
- Actually talk to people
Don’t treat followers like numbers. If someone comments, reply. If people answer your polls or message you, speak to them. Influencing is about trust, not just aesthetics. The more you interact, the more people will stick around. And it makes everything else, growth, collabs, reach, way easier down the line.
- Start working with brands
You don’t need to wait for an email to land in your inbox. If you’re already wearing something from a brand, tag them. Mention them in your Stories. If the content is good, brands will notice. And when you do pitch, keep it simple. Say who you are, what you do, and why working together makes sense. Focus on value, not free clothes.
- Be consistent
This part is underrated. You don’t have to post daily, but you do need to show up regularly. If you go quiet for two weeks, your growth will slow. Try batch-creating when you’re in the mood so you’ve always got content ready to go. You’re building trust, so don’t disappear every time you get busy.
Bottom line
No magic wish will grant you all of the followers and engagement in the world. Start where you are, be authentic, use what you have, and stay consistent. The modest fashion space is growing for hijabi influencers, and there’s more than enough room for new faces, especially ones bringing something real. You don’t need to fake it or overthink it. Just show up, stay active, and let your style do the talking.