A Beginner’s Guide to Website Promotion

OK, so you’ve just built a shiny new website with all the bells and whistles you could think of. Now all you need to do is to drive some traffic to your site… How do you do it? There are various aspects that you need to consider when trying to drive traffic to your site.

A Beginner’s Guide to Website Promotion – Search Engine Optimization

Search engine optimization, or SEO, is a set of methods that people use to drive their websites up in the search engines. When your page is visible in the search engines, more people are likely to visit it. You can optimize your website for the search engines in two ways, using on-page techniques and off-page techniques.

A Beginner’s Guide to Website Promotion – On-page SEO

If you had your website built for you, then the on-page SEO should already be taken care of. During the website development stages your programmers should have set up meta tags and page titles that make it easier for the search engines to find them.

If your site utilizes good on-page techniques, then they are a lot more likely to be found.

A Beginner’s Guide to Website Promotion – Off-page SEO

Off-page SEO is very important for getting your website noticed. Most people work on their off-page factors because they can get a lot of visitors to their site. Some of the things you can do to help your website move up in the search engines are:

Directory Submissions

Directories are huge lists of websites broken down into categories. Lots of these directories have been around for a while and have a lot of trust in the eyes of the search engines. When you submit your site to one of these directories they link back to your site and people are more likely to find it.

Some people will find your site while surfing through the directory, while some will find it from the boost you get from the search engines.

Article Directories

Article directories are like website directories except that they have many articles about different subjects on them. These directories have articles published by thousands of authors who get links back to their websites from the articles.

The great thing about these directories is, if you write a very good article people may put it up on their own websites. When people do this, it gives your own site extra backlinks and traffic from those people’s sites. Submitting articles is a great way to drive some traffic to your website.

Social Bookmarking

Social bookmark sites are where people go to share their favorite links. There are thousands of people who surf these sites and “bookmark”” whatever they find interesting or fun to read. Other people check out these bookmarks and share them if they like them as well.

If you have an interesting website you should bookmark it for the exposure and backlinks. These bookmark sites are powerful links that can really give your site a boost in the search engines.

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