In less than 10 years, usage of smartphones and tablets has increased in London and caught up with the desktop access. Most internet searches take place through mobile devices than computers in leading countries like UK, Japan etc. Even, Google has recently brought changes in algorithm that not only boosts ranking of mobile-friendly websites but also penalises sites, which do not seem authorised to it.
Search engine optimisation is not a single domain that influences Internet marketing but the website design and its entire implementation affect search engine results. Hence, designers and developers need to step back and evaluate their work before declaring a website mobile-friendly. Find these points discussed below to know how mobile-friendly your site is.
- Find your website is displayable on different devices: Mobile devices come in many sizes and forms. Even if it is smartphone with 3” screen or tablet with 7” screen, ask a professional web design agency in London to make your website viewable across all the devices.
- Find how easily mobile users complete their tasks: Make it easier for users to interact with your site on mobile devices. Simple things like adjusting layout according to screen size or squeezing font size that is eligible for small display or designing a single button to call you directly from your website can improve user experience.
- Find prominence of call-to- action: Main aim of your website should be typically about increasing user engagement and revenue. Placing Call-to-action (CTA) strategically on website can catch viewer’s attention a lot. CTAs should be able to get resized according to the viewing device. Hence, check CTA’s position, appearance and layout on mobile devices.
- Presence of multi-level menus: Menus having three or four levels deep is the common practice to show page visitor how much you can offer them. In case of mobile devices, it is not optional rather necessary. Mobile sites typically have menu condensed to an icon that expands upon tapping.
- Easy to return to your homepage: When users search for particular information on your website and go through embedded links to know more, they eventually search their way back to home page. Simply anchoring a link to your logo to reach home page can save the frustration a lot.
- Redirect and cross-links: If you maintain separate URLs for mobile and desktop users, you need to redirect users to appropriate page (Mobile/ desktop version) according to the device they are using.
- Ability to handle sensitive information: Mobile users do not like to perform any such tasks that require them to expose sensitive information. Desktops are still perceived to be more secure than the mobile devices. In this case, marketers can do a great job by placing click-to-call button to make it easier for users to complete transaction.
Certain type of content is not even playable on every mobile device. For example, flash do not work in most mobile devices and unsupported video format often frustrate users. Hence, it would be better to stick to development based on HTML5 tags for all video and audio content. Go for responsive web designs to build automatically adjustable layouts according to the different screen sizes.