If your marketing efforts were effective in converting someone into a customer, congratulations—but that is only half the battle. In order to be truly successful in your business ventures, you do not just want one time customers or clients, you want those who will return again and also get the word out to their friends and family. Sometimes, your area of business is not likely to have a return customer, so how do you then get them to utilize your services again or have them refer people they know? Get your envelope printer all warmed up because it is time for some outreach!
Keep Them Informed
While many people may have lost faith in the value of print publications, there is still something to be gained there. Because most businesses have shied away from the print mailing and instead turn to the Internet, anything sent from your business to a former client or customer will no longer just be one piece of mail among a ton of junk. Keeping these former clients informed of what is going on with your business can bring you back to the forefront of their minds, the key is getting them to read what you are saying.
It’s Not All About You
It is important when sending out a company newsletter that you remember it cannot just be self-congratulatory, you need to provide something for the reader. While there is still a place for explaining major accomplishments made by an employee or the company as a whole you should also provide information that would be relevant to the former customer’s life. Look for new studies or research that they may not have been aware of or that they would be interested in knowing. Mail communication of this kind is just as much about knowing your demographic than any other area of marketing.
Furthermore, keep in mind that this should not be a process that halts all other duties; after all you do have a business to run. Having an envelope printer and mailing supplies right in your office will make the process much more streamline.
Keep It Going
This is not just a process that should be done once and then forgotten, as you get new customers or clients remember that this cycle needs to be repeated with them if you want them to return or to send those they know. Just remember to keep it informative and make them feel like they are getting something out of the deal and you will be well on your way to a never-ending cycle of customers.
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Nick Walz is an active blogger and writer who likes to share his advice and tips to the online community. Nick has worked in customer service for years and has developed plans in order to retain customers, which is what led him to write this post. You can contact him on Twitter @Nick_Walz.