Business Partnerships Can Make Or Break Your Business

Sometimes, you can’t do it alone. You need a partner to help you promote your products and services online. As you want to target more and more people online, you need to develop your company’s exposure and a good way to do that is to have a partner company or site.

You can also split the costs in half while receiving the same or more promotions. There is no geographical boundary since you can pretty much partner with anybody online. You can team up with a business from a complementary industry so you can boost each other without splitting your market.

But how can you choose the most viable and profitable partner? Here are some tips in finding the right partner for you.

First, you may search for successful people in your own industry.
You can ask from friends or family or you may even just search them online. You can identify key figures or authorities in your industry to give your business more credibility. Research on their backgrounds and testimonials and if you’re satisfied, you can contact them to know more. Keep in mind that not all who claim to be experts are actually experts. Make sure to use your judgment and gut before establishing a partnership with someone you found online. But, if you get the correct endorser, your business will profit immensely.

Next, you may search for a complementary business partner.
This is another entity which complements your business. For example, if you’re selling web development and designs, you can contact an SEO provider. If they’re successful and have a large client base, you can benefit if they refer their clients to you. In return, you can also put a word for them to your own clients. You can also do it on a commission basis wherein you earn from each referral. This way both you and your partner will benefit.

An important thing to do is to review and check on your contacts whether through your email address list or social media accounts. Look for potential partners who have the capability to promote your website to their database or who maintains a large subscriber list. Look for people who are certified and proven experts to provide compelling endorsements to your brand.
Now that you have your potential partners, you need to send them a formal proposal to make them consider your business. Especially if you don’t know them that well, make sure your proposal is properly written and direct to the point. They probably won’t bother to take a second look so you have to grab their attention and spark their interest at once.

You can start with what your company is all about and what your product or service is. Next, you may share how clients will benefit from buying from you. If applicable, you may send in a sample or portfolio.

Next, you may share how they will benefit from partnering with you. You can list down commission schemes or sharing percentages. Share with them a brief description on what you need from their business. Set down your expectations.

Last, list down the clincher. You need to give them reasons to believe your company. You need to get them to want to do business with you. If you have historical sales, recommendations or certifications, you may mention them or include as attachments. Remember that you have to get their trust and interest before they will agree to even meet with you, so be sure to impress but don’t exaggerate.
In summary, do your research, find the right partner, come up with an agreement and execute your plans accordingly. If all goes well, you will have a dynamic partnership which will give you and your partner mutual benefit.

About Author Rommel Asuit
Developing a Web Presence for my clients is my greatest “business” passion. I love talking and sharing ideas with other like minded individuals. I am the Directing Manager of a web development and Marketing firm called (

So if you’re a business owner who is struggling with online marketing, or need someone who you would like to have a chat with to explore some possibilities, then please feel free to email me on