How Your Local Business Can Make The Most Of LinkedIn’s New Company Pages

Earlier this month, LinkedIn released a new more user friendly appearance for its Company Pages. These changes, although mostly cosmetic, can make a significant difference in how a local business is able to market itself to potential customers via the platform. It’s important, however, for a local business to know how to make the most… Continue reading How Your Local Business Can Make The Most Of LinkedIn’s New Company Pages

Published
Categorized as SEO

So You Want To Host A Podcast – 4 Proven Formats That Work

In our fast-paced world of instant gratification, it’s really no wonder that podcasts have become a popular method for sharing information.  Being able to listen to information on-the-go is very convenient, as is the ability to pause, rewind, and listen again.  Sharing this information is equally convenient, as you need only provide a link to… Continue reading So You Want To Host A Podcast – 4 Proven Formats That Work

Published
Categorized as SEO

Three Ways To Integrate More Visual Appeal Into Your Local Business Blog Posts

It doesn’t take much time exploring the current trends in social media to discover the importance of using visually appealing content.  Your local business blog competes with the various social media platforms for your customer’s attention. Therefore, it is crucial your blog is eye catching and draws in readers. There are three easy ways you… Continue reading Three Ways To Integrate More Visual Appeal Into Your Local Business Blog Posts

Published
Categorized as SEO

Social Networking Sites-Boon Or Bane?

Social Networking Sites-Boon or Bane? These days the onset of social networking sites has changed everything. First came Orkut in around the mid-2000s.   Then followed Facebook and other like hi5, Twitter, Friendster and others. Among them Facebook has attained most popularity. Recent surveys show that Facebook has over 700 million members. People all over… Continue reading Social Networking Sites-Boon Or Bane?

Published
Categorized as SEO

How To Create Local Business Website Copy That’s Visually Attractive To Your Readers

Although it’s important not to under-sell the value of great content, if copy doesn’t appeal visually to viewers, it’s probably not going to get read. There are four steps every local business owner should take to enhance the readability of the organization’s website copy. 1.)    Highlight key messages. Analyze what key points you want your… Continue reading How To Create Local Business Website Copy That’s Visually Attractive To Your Readers

Published
Categorized as SEO