Creating And Launching A Successful Product Or Service

Businesses are constantly competing against each other to deliver a better product or service and become the top of their game. Those of us sitting in a small office are wandering how those that have made it got there. Okay it goes without saying that you should definitely have a website, have brochures and so on and so forth but I’m here to tell you how the big boys do it – launching a product or service that becomes the most successful thing you have ever done.

Find a niche

First things first, you need a product that no one else has done or that they have but yours is a million times better. Then you need to set about market research! You need to reach out to your target market and find out what they want. If the product or service already exists but you want to create a better version then find out what can be improved with the existing version.

Creating a niche is highly important in making your service or product successful! No one want a product or will hire a service that is just like the one they already have – that has its faults. You will then need to put it through rigorous testing, exploring all the different avenues.

Create a buzz

You need to get people excited about what you are offering. One of the greatest ways to do this is through social media; Twitter and Facebook. Don’t just go out there screaming about your product. Get people interested in you first. Create a blog on your site that is interesting and what people will actually be able to make use of then tweet and share your articles to like-minded people. Once you have your followers up its time to start asking people questions around your product or service area. Ask them what they want to see or what they don’t like about the product that already exists. Tweet rhetorical questions, be formal, be funny but only if it suits. It is important to create a buzz before launch date otherwise you’re not going to have anyone buying.

Go up against them

Why not go up against your competitors at a trade show. Design a stand that screams out and shouts all about you. Take everything in to account from the trade show logistics to your on the spot sales pitch and ensure that your day runs smoothly.

Dominic works on behalf of 24/7 exhibitions – a specialist exhibition freight company. For more information about the services they offer visit: