It certainly never hurts a business to get its name out in front of the public. In fact, it is almost mandatory in the event it wants to make money and keep its brand alive and well.
One of the best ways to do just that is by supplying both consumers and employees with custom mugs.
The bottom line is that custom mugs that sport the company name and/or logo are a great way to market one’s company. While more expensive than handing out company pens or bumper stickers, custom mugs are a great gift for clients that will then essentially give your business free advertising over time. They also serve as a means to promote the company in-house when employees are using them, leaving your workers with more pride in the company they work for.
Mugs Are Just the Start to Promotions
Your goal should always be to spread the word about your company, so given the fact that custom mugs are an everyday staple in the lives of millions of people, it just makes sense to have a thirst for this kind of promotion.
In the event your company decides to move forward with custom mugs, there are several steps to be taken.
* Research several buyers and don’t settle on the first one;
* Find out about the quality of the mugs, the history of the company you are buying them from, pricing and any money back guarantees;
* Look into the company’s ability to give you a fast turnaround time so that you can get the mugs out to clients and employees to promote your business;
* Get information on the company’s customer service track record.
Work Within a Budget So You Don’t Go Dry
Given that many small business owners are working with budgets, make sure you do not go on a random shopping spree when it comes to your mug purchasing.
It is better to order slowly at first and make sure the custom mugs are going to the right people, then order more as needed. If you order too many mugs to start, you could be left with an overload, meaning potential money wasted. Set a budget to work with from the start when it comes to custom mug purchases and other promotional items so the money is well spent.
Lastly, how creative you get with the mug’s design will depend on the message you are trying to convey and what kind of budget you are working with.
Keep in mind that in some cases, your company logo may not display as well on a custom mug given the fact that the smaller lettering and/or details of the logo could get lost in translation. Along with what you would like to see on the mug, be sure to take in the designer’s advice so that you are working off of their experience to give you the best results in the end.
When you look at the big picture with custom mugs, you are investing in marketing your company and providing some additional pride in your employees.
Photo credit: yelp.com