You could have the most unique and useful product or service in the world, but if you do not know your customers all of your marketing and advertising efforts will be in vain. Retail customer analysis allows you to get to know exactly who the people are that keep you in business. It is important to understand exactly why you need to do this type of analysis and how it will help you to succeed.
Purpose of Analysis
You want to reach out to your smaller customers. Go for individuals that give you business, but not in large quantities. Do they have any complaints? Could you do something to encourage them to give you more business? Is there something that you can do to make your services and/or products better? These are all simple questions, but the answers can reveal so much. You can learn exactly where you need to make tweaks to improve customer satisfaction and loyalty. This will, of course, translate into more profits for you. Remember that without customers you would have no business at all.
Features of Analysis
A large variety of factors go into getting a solid customer analysis. These generally include:
- You want to have customers analyze the cost of your products and/or services. You want to know if they believe that they are getting a fair deal.
- You want to get a look into the customers’ state of mind. Are they happy with what they are receiving? What are their motives for being your customer?
- You want to do an overall analysis and then also break the results down by demographics, namely age groups. You can go by 10-year age groups. For example, ages 20 to 29, 30 to 39 and so on.
- How do your customers use your products and/or services? This is often overlooked because you are just happy that you are making sales. However, knowing how things are being used help you to create more targeted marketing and advertising campaigns.
There are a variety of ways to get the information you need to create the report. For example, questionnaires and surveys are very popular. As they as they do not take long most customers will have no problem giving up a few minutes of their time to complete these because in the end their answers will help to benefit them.