It is very recently that people have started to refer to data visualization as an independent field and attribute to it the importance that it deserves. Data visualization is usually a part of the data scientist or an analyst’s job role and some may argue that it is the most important part. The effort, that a data person puts in to grind the data, and then to put it together again to draw patterns, goes astray without a successful visualization. It has technically to do with knowledge of data-ink ratio, color perception and statistics but what it also has a lot to do with is sense of the relationship between data driven insights and business operations.
Data visualization is a term that describes any effort, that helps people understand the significance of the data by placing it in a visual context. It is the presentation of data in a pictorial or graphical format. In simple terms data visualization turns numbers into a story. The purpose of analytical exercises is to infer patterns from structured or unstructured data. The transcription of data into a digestible story is very important to make insightful decisions out of it. One cannot stress enough on the importance of a great presentation which packs the visual appeal along with the practical information. The best thing is any analyst can easily avail data visualization training online.
The visualization tools have come a long way up and they are continuously building new standards. Infographics, dials and gauges maps, sparklines, heat maps, detailed bar nothing is beyond reach when it comes to data visualization. There are several important issues that depend on the quality of visualization like –
- Identifying areas that need attention and improvement
- Identifying the factors that influence customer behavior
- Strategizing product placement
- Predict sales volumes
Regardless of the industry or size, all types of businesses are using data visualization tools. It allows them to comprehend information quickly. It helps in identifying trends and patterns.
Apart from business intelligence teams of numerous companies data visualization training makes you eligible for jobs around a number of industries. As new on the web continues to expand so does the scope for interactive data visualization. The newspaper giants have their respective graphic departments and analytics teams where you can become an asset.
In the era of big data boom, data visualization is extremely important because human brain can process information using images faster and more easily than looking into spreadsheets or reports. Visualization tools like Tableau are becoming a favorite among companies.
Effective Data visualization training using Tableau is fast and simple and it enhances your impact on the company as a complete analyst.