How To Reach An International Customer Base

Reaching an international customer base is a complicated process and one that will require significant investment. The rewards that come from tapping into an international market, however, can be huge. By reaching an international market you will be able to expand your potential client base dramatically and increase your profits significantly. This article considers how your company can reach an international customer base.

Develop an International Appeal
Developing an international appeal is the first important step to take because your product or service needs to appeal to an international audience. To ensure international appeal, your product or service will need to tap into a market area that is both global and niche. Your company needs to offer something that cannot be bought on the high street, but is desired by all.

Learn the Trading Practices
Trading internationally is very different to trading within your own country. There will be different tax rules and different limitations placed on what you can and cannot do. Learning your way around these practices is vitally important, but more important than this is the aspect of business cultures. Trading internationally means that you will be exposed to numerous types of business culture and learning to engage appropriately with these is essential.

Refine Your Business Etiquette
The varied business cultures that you will meet when trading internationally will have very different ideas about business etiquette. Whilst a meeting in England may begin with a handshake and get underway, a meeting in China is more likely to start after a banquet has been shared between the two parties. When looking to engage a customer base internationally, it is essential that you are aware of these rules of international business etiquette so that you can be sure to please you clients and retain them as customers.

Use Existing Supply Connections
Establishing international trade means that you will have to develop supply chains and interact with numerous transport and handling laws. It is possible to arrange all of this yourself, but it is often cheaper to engage with companies that have experience in exporting or importing goods internationally. Using existing connections will cost you a percentage of your profits, but it can still work out far cheaper than attempting to create international supply chains of your own.

Use Existing Marketing Connections
One of the biggest hurdles in the way of international trade is the actual process of reaching your target audience. When trading internationally you will necessarily need to engage with unfamiliar forms of marketing and without the right expertise this can be very difficult to manage. Engaging with companies that have an established digital market share in international countries will enable you to make the most of these connections. Investing in the utilisation of these existing connections will be far cheaper than attempting to establish a presence in a market that you do not understand.

Offer Quality
As with all trade, if you can hope to develop a good customer base in any market then it is essential that you offer quality to your customers. When you are competing internationally there will be a wide range of options for customers to choose from, so your service and the product that you provide needs to stand out for quality. If you do not offer quality then you will find yourself constantly struggling to find new customers instead of easily retaining existing ones and developing an ever-growing customer base.

For more information please visit