Whenever the term business communication comes up, most individuals and firms focus on external communication: ads, brochures, catalogs, and the likes. A lot of money and attention is paid towards making the message reach the end customer. But do companies focus enough on internal communication?
Why is Internal Communication Important?
Every company is built inside out. Right from the startup phase to maturity, it is important for a company to work as a unit. Internal Business Communication is important for the following reasons:
- Conveying the short term and long term goals of the company to each and every member of the team
- Creating a healthy work environment and developing camaraderie among the staff
- Resolving issues and problems pertaining to teams and work
- Propagating and diffusing the vision and mission of the founding members
- Building work culture and setting guidelines for smooth functioning of the organization
- Informing the team about the projects and setting correct expectations and benchmarks
Internal Business Communication can flow in all 3 directions:
- Top to Bottom: From the upper management to the employees. For example: Management decisions, recruitments & layoffs, vision, mission, work culture, etc.
- Bottom to Top: From the staff to the upper management. For example: Feedback, work reports, grievances, performance updates, etc.
- Horizontal: Among the various colleagues at similar level of the hierarchy. For example: Gossip, exchange of information, water-cooler conversations, etc.
Once the internal communication is clear, unambiguous, and focused, the entire unit at various levels performs as a team and delivers a product that can be successfully communicated to the end user or the other members in the supply chain.
Written Internal Business Communication
Most companies circulate memos, e-mailers, feedback forms, and quarterly performance review instructions through various departments. Various knowledge sharing sessions are held wherein team members use slide shows and presentations to tell people about developments at various phases of the project. Even various promotional campaigns are first tried in the boardrooms before they go out in the real world.
To separate core business from ancillary but critically important work like creating material for internal communication, companies have begun hiring professional writers to deliver quality reports, presentations, and other instruments of internal communication. Companies like www.customwritingservice.com provide their services to various businesses and organizations for writing creative, professional, and error free pieces for internal communication. These set-ups hire well qualified, benchmarked, and certified writers from around the globe who specialize in professional writing using best writing practices.
For every company, irrespective of the size and the number of employees, it is very important that the information flows fluidly through its various levels and there is a healthy exchange of ideas without communication breakdown. Frequent, efficient, and effective communication lays the groundwork for successful teams that perform in tandem to build big companies over time. Thus, it is important for decision makers and management to chalk out a strategy for boosting the quality of communication and setting up its direction for the longevity and health of the company.
Stephen Tomalin evenly breaks up the meaning of business communication to a lot other sides that influence the output of a firm. Internal communication is very much a part of it and according to him hiring services like customwritingservice.com is always a wise idea to go at it.