So you can go ahead and ask us the question, “Why should we pay you for a video hosting service that we can get for free, with millions of potential viewers?” Anybody who has not been living under the rock must know about enterprise video. And if you are keeping in close contacts with the world outside, you would know that the most successful video collaborating platforms from the yesteryears are running short of efficiency in this new era. So, yes, you have heard it right. YouTube is no longer sufficient for effective internal communication for businesses. Yes, it is still an option and it is free, but it is not something you want to use when you have options twice more powerful and many folds more effective at hand. We have all the answers to why you need to invest in a robust enterprise video platform.
The reasons why EVPs (Enterprise Video Platforms) make a better option for internal communication than YouTube have been discussed below in their order of importance.
Content Security: YouTube and similar other platforms have unmistakably made video sharing simple, but that comes for a price. The simplicity of these platforms is only a toll on the security of the content that are published on them. A video platform for business on the contrary is much tighter on the security, and at the same time has the ease of usage. Over these platforms, you can communicate sensitive information between teams without taking a chance with its security. Thus, communication between select groups can be had within the network with just the activation of a screen feature.
Custom Controls: What EV platforms have and YouTube falls short of is greater controls. If truth be told, the YouTube interface doesn’t have much in terms of controls and features. On a flip side, enterprise video software have sophisticated content management controls that give the users a better grasp over their video information. Over these platforms, you can better organize training channels, executive webcasts, webinars, and such. You can go ahead and apply a custom skin to your video portal, add a line or two, revise them from time to time and last but not the least, select the ones whom you want to show the video.
Use of Bandwidth:
YouTube’s reach has in a way, brought down the bandwidth efficiency of the portal. It is programmed to stream thousands of videos to the systems of billions of viewers concurrently and even the most top-notch network carrier in the world doesn’t have the capacity to support that kind of bandwidth usage. Alternately, EVPs use smart content routing, and optimize network resources to cut down the video bandwidth by volumes. So, you can stream videos to many different devices on the same network without sucking up too much of the available bandwidth.
If there is one thing that YouTube deserves high credits for, then it has to be its search precision. But, if you take a closer look, there is a lot of issues in its search feature. Poor search algorithms, inconsistent metadata and such difficulties can make searching for a particular video quite frustrating. Viewers are often exalted by the diversity of results against their search terms and that makes them forget all about what in particular they came looking for. A video platform for business has speed search options that run on targeted search algorithms. With that, you can actually surf through the audio tracks of all videos uploaded in the system. So, your users spend less time and they enjoy better luck at finding the specific file.
In the end, you have to decide if a little money is more precious than your company success or is it a rhetorical question.