Managing a pay per click (PPC) campaign involves much more than just keyword research, text ads, and parsing data to set target groups and cost to acquisition. As the competition in paid search is getting fierce, PPC professionals have to find alternative avenues to make the most of a campaign. Social PPC resources, like Facebook, Twitter and LinkedIn, and display-network internet marketing assets, including shopping Ads, remarketing and retargeting, have to be a part of core marketing strategy for yielding results.
Gauging the rising cost of clicks on the search network, many businesses are looking to capitalize the capability of display network by availing white label marketing or looking to outsource PPC agency.
We know that tapping the potential of the display network, as well as paid social avenues, hinges on the designing ability, along with other factors. Here we discuss what one can do to master the PPC & ReMarketing AdWords.
Begin with remarketing
Remarketing, a feature offered by Google and Facebook, lets internet marketers follow bounced off visitors from a website. With remarketing campaign in place, paid search professionals track interested consumers all around the web while identified consumers browse other sites. Designed ads are shown to the buyers with the hope to draw them back to a specific website. Remarketing has emerged as the most effective way to yield positive returns on investment.
Managed placement of ads
It is another feature offered by Google, where ads are displayed at different sites based on the preferences of the Internet marketer. One can target buyers or consumers as per the interests and topic. With this approach, as one has granular control over domains, one can focus on the targeted group, making it easier to find relevant traffic. The limiting factor in implement the managed placement is finding the relevant sites, and Google Analytics helps in finding the right domains. The more you use data and analytics, the more you get better at ad placement.
Professionally designed Ads
For Ads to be encouraging for the buyers to click on them, they must be aesthetically pleasing and include factors that a typical consumer looks in a product or a service. Creating such ads requires inputs from the PPC experts and professional designers, who on a tight time line can deliver Ads. Moreover, the ads must be simple and follow a format, so it becomes easier for display network professionals to gauge what works and who does not. Trial and error method is what one typically employs to classify performing ads from those that fail to attract consumers.
Since designers play a huge role, all agencies that offer white label PPC management services & AdWords Remarketing services have a team of designers dedicated to display network marketing. And if you want to master the network, hire designers.
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