Before deployment of any kiosk, there is a lot of planning and decision making that goes on. This involves hardware selection, software designing, perfecting configuration and operation of the kiosk program. As you plan for the deployment of self-service kiosk, you should also plan for post-deployment services such as check-ups and other balances to ensure success of the interactive kiosk. Post deployment is therefore an essential part when planning about kiosk deployment. Post deployment planning basically entails creating awareness about your kiosk to the potential users.
Why is planning for post-deployment marketing essential? Deployment of interactive kiosk involves lots of investment of time, resources and effort. This is specifically to design software that meets the specific needs of the users. The effort and resources put in ensuring that the overall kiosk design is good enough for the users plays a big role and to make sure that the target users are reached by the information on the deployment of your kiosk, it needs post deployment marketing. You need to plan well on how to properly market to attract the customers and convince them to use it. In post deployment marketing, you need to state the role the interactive kiosk will play in the society. This should be done through traditional means such as print media, word of mouth, extreme media, etc. The purpose is to ensure that awareness creation is maximized and the potential customers are comfortable using the interactive self-service kiosks.
Get the time right for planning: it is neither too early nor late to start planning for post deployment marketing, but it is advisable to start planning from the beginning. Planning early enough is bound to yields the best results. Marketing your kiosk before its launch ensures that the target market is ready to welcome the new technology. Effectiveness in advertising is dictated by spreading your message in as many platforms as possible.
Tips to consider for effective post deployment marketing: There are many ways an organization can create awareness for instance; you can put special coupons in the print media redeemable only if you shop through the kiosk. The basic tip is to know your target audience and how to talk to them though traditional means.
You can also use the employees and train them how kiosks can be a great tool for marketing the available products as well as making the store operations more efficient. Finally, you can create awareness through the word of mouth. Educating a small group of your loyal customers and this will often yield very positive results.
Engaging a reputable and recognized kiosk designer such as Olea, helps greatly in ensuring that you know all there is to know as you start on the process of deployment. With their experience and advice, they make sure that the post deployment goes on smooth as expected.