Procedural Analysis: Starting A New Business

If you are interested in starting a new business, there are some procedural steps to take as you prepare to launch your enterprise. An analysis of those procedures will help ensure that your business not only gets off to a solid start, but has the best chance of succeeding.

  1. Understand Your Options. You have a business idea in mind. How will your run it? Where will it be located? Who are your customers? What can you do to ensure that your business succeeds? Your business idea may require a fixed base of operations, such as a coffee shop. Just the same, you might also sell coffee online. In this example you will need two things: a building and a strong website.
  1. Develop a Business Plan. Without a plan, your business can not hope to succeed. With a business plan, you have an outline of how you will run your business and what your business can and should face over the first six to 12 months of operating. A business plan is important for another very good reason: your bank will want to see it as condition for lending you money notes
  1. Know Your Market. You may have a fairly good idea of what market you want to reach with your business idea. However, you have more work to do. Specifically, examining demographic data as assembled by the US Census Bureau can help you identify your demographic. It can also be helpful in finding out the education level of your potential customers, their net worth and spot other trends. You might also hire a company to conduct market research to supplement the government’s data.
  1. Estimate Your Business’ Financials. Another helpful matter for any emerging small business operator is to go beyond the standard business plan to estimate what income and expenses will be incurred over the first three to five years of business. This step requires deep thinking and a bit of imagination on the part of you, the business operator. Here, you must envision how your business will unfold at various points in the business cycle. Be careful that you do not present a rosier picture about yourself than sensible. You must consider the vagaries of any business and account for changes that are not easily foreseen, but can very well happen.
  1. Choose Your Location. For many businesses, foot and drive-by traffic are essential to business success. For without one or the other, no business can possibly prosper. Find a location that will be suitable for your needs for the first several years of operation. You don’t want to have to pull up stakes and move if your business model suddenly booms. At the same time, you want a location that is easy to find and one with sufficient interior room, parking and access.
  1. Recruit, Hire and Train Your Staff. Never rush the interview process as you seek new workers. Here, you will want to recruit and carefully interview potential workers, perform background checks and only offer jobs to people that are a good fit and share your company’s vision. Ensure that your people are qualified and trained for their position. Before you welcome your first customers, your staff should be familiar with their responsibilities and be ready to serve them.
  1. Keep a Close Watch on Your Costs. Opening day for any new business can be exciting. Your employees are pumped, your customers are excited and your cash registers are busy. Well, at least that is the scenario we all hope works for us. Regardless, it is important that you put the first heady days and weeks of business in perspective. Be mindful of your money, watch your expenses and evaluate your cash flow position. A sudden change either way can put you in a tizzy — make sure that you keep the overall picture in mind.

Business Considerations

No two businesses are alike, including franchises. Sure, there may be similarities, but your team, your personality and your customer base may be wholly unique. Understanding what your customers want and need is critical — get that right and you will have a business model that others will admire, copy or want to purchase.