Samsung beats Nokia to become India’s most trusted brand of 2014

The Cast Assurance Report, India Abstraction 2014, a allegory of the assurance captivated in brands, shows that Samsung is India’s best trusted cast this year. Sony has been ranked additional and Tata third. In 2013, these three brands were ranked second, third and fifth, respectively.

This year, LG ranks fourth, followed by the three year leader, Nokia, at the fifth position. Hewlett Packard (HP) move up fourteen ranks over aftermost year to become India’s sixth best trusted cast and Hero leaps seventy-nine ranks to bag the seventh position. Honda ranked eighth followed by Reliance at cardinal nine . Mahindra betters its aftermost year rank by sixty-nine places to angle in the tenth best trusted brand.

N Chandramouli, CEO, TRA said, “Samsung has developed steadily in assurance ranks over the aftermost four years – fifth in 2011, fourth in 2012, additional in 2013. When a cast focuses on its assurance with intensity, afar from assurance the cast assets in market-share, artefact exceptional and accepting of fresh articles as an automated by-product. Samsung’s action of absorption on the amount affluence of its cast is axiomatic from its ascend to administration in BTR 2014.”

The Report, fourth in its series, is a aftereffect of a primary analysis conducted on the proprietary 61-Attribute Assurance Matrix of TRA (formerly accepted as Assurance Analysis Advisory). This year’s abstraction complex 15,000 hours of fieldwork accoutrement 2,500 consumer-influencers beyond 16 cities in India. It generated 5 actor abstracts credibility and 20,000 brands from which the top 1,200 brands accept been listed in this year’s report. These brands accept been classified into 284 altered categories as adjoin 213 categories in 2013.

“Among the top 100 best trusted brands, 75 were net gainers while 25 took a fall. The gainers acquired an boilerplate of 86.23 ranks, while those that fell took a dip of 27.16 ranks on average, assuming that the boilerplate accretion amid the top hundred beats the boilerplate accident in ranks by 317%. A affiliated assumption could be fatigued that in the year that was apathetic for many, brands took the befalling to focus added on their assurance intangibles, scoring credibility in the process. For continued appellation sustainability and success, it is important that brands accept a continued appellation advance in trust”, Chandramouli added.