The 411 On SEO

If you’re a business owner or a marketing member you most likely hear about SEO from sun up to sun down.  SEO, or Search Engine Optimization, is pretty clear-cut but can be somewhat overwhelming due to the sheer volume of information out there about it. It is through SEO that companies can reap huge benefits if they’re willing to be patient and invest a modest amount of money.  Below is what the best search optimization companies can offer you and your business.

Simply Stated SEO
SEO, in short, is the development of boosting your company’s search traffic.  This is done through two different avenues, On-Site and Off-Site SEO.  On-site SEO involves improving content and work on your website.  On the other hand, off-site SEO is done through link building and reporting that is done off of your site, but links back to your site.

Now that you have a bit of background information on SEO, it’s time to look at the other acronym that is bouncing all over the place, PPC. PPC stands for Pay Per Click advertising. PPC is a great tool that will bring speedy results and can be seen and reported instantaneously.  This is a great alternative for companies looking for instant gratification; however, unless your company is looking to be making long term and continuous investments into PPC, this may not be the best choice for you.  SEO, on the other hand, will have long-term results, well after the campaign has ended.

SEO Musts
The best search optimization companies will do the following for you:

  • Site analysis – It is through this step that the SEO firm you choose will be able to identify problems on your site and will propose a plan on how to fix these problems that once fixed, will bring more traffic to your site.
  • Keyword Research – The firm will work with you to choose the best keywords that work for your vision and site.  All work done will revolve around these keywords so it’s important to think long and hard about which will heed the best results.
  • Competitor Analysis – Who are your competitors?  How are they doing in rankings?  What is your goal?  The answers to these questions will help you and the firm devise a game plan on how to trump your competitors in the rankings.

When looking at hiring a SEO firm, confirm these services are offered so you will see the best results from your investment.

Will Schnieder the CEO of, an InsightQuote company. is an online directory that enables those seeking quality SEO firms to match their needs with comapny strengths. He also writes guest blogs on all subjects within SEO & Internet marketing.