Any small business owner probably already knows that there are hundreds of ways to market out there. Some marketing techniques work wonders while others are just not worth the investment. One marketing method that has one of the best ROI around is known as search engine optimization or SEO. Whether you’ve heard about it or you want to learn a little more about it, here are the benefits of ranking high on search engines like Google.
Just think about this for a second. When you type in a certain keyword on a search engine, you usually land on a page that answers your question, right? The same can be said about buying things as well, correct? Now think about applying this same strategy to your website. What if you have potential customers typing in keywords and landing on your company website wanting to buy something or get more information. As you can see, this is an awesome way to market to people who want to find you.
Marketing Never Stops
Since a search engine never sleeps at night, you’re going to be available to the world 24 hours a day. See, the problem with advertising in the newspaper, radio or TV is that you can only be heard or seen every so often. With a search engine, you never have to worry about that. It’s running all day long.
If you learn SEO or even have a professional company help you with it, the cost of SEO is very inexpensive. With SEO, your website is going to sit in the top 10 for months or even years to come. As long as you follow SEO guidelines and you actively market your website, you can take advantage of all the traffic Google sends your way.
Reach the World
Studies have shown that your average customer only travels five miles to get to your business. If you live in a small town, that’s not a lot of people. If you have made the jump and created an online store, how cool would it be to reach the billions of people? If you target the right keywords and have the right sales copy page, your sales could be beyond your imagination.
Compete with the Big Dogs
Running a small candy shop in your town could be hard if the big players are a few miles away. Since so many people are used to shopping with the brands, this isn’t often the case with search engines. As long as your website has a great reputation and trustworthy site, you would be surprised at how many people will buy from you if you market right. Back in the day, small business owners would have never thought they could compete with the big dogs with just a few dollars of marketing.
Search engines relay high quality results that your business can heavily take advantage of. If you’re looking to receive targeted traffic that converts very well, there’s no time to wait! If you haven’t done so already, it’s best to add SEO to your marketing arsenal today.
Damian is an SEO expert from Australia, who provides the highest quality search engine marketing Melbourne has to offer. He has helped many small businesses achieve top Google rankings which has greatly improved their success and helped them compete with established competitors. Away from work, Damian likes to spend time with his children and go surfing at his local beach.