The Emergence Of Video Production: Then and Now

Introduction: The process of capturing the moving images in a series to produce video content is what video production is. Similar to filmmaking but with one exception of recording images digitally instead of films. The whole process involves three stages namely pre-production, principal photography, and post-production. The most common ones include television commercials, web commercials, film and TV production, marketing videos, corporate videos, event videos, and wedding videos and even customer testimonial videos. The term is basically used for the creation of content produced with a specific audience in mind.

The Era of Films: It dates back somewhere in 1826 when the first black-and-white picture marked the beginning of the origin of video production by Joseph Niepce. After a few years passed by, the ‘phenakistoscope’ (spindle viewer) was invented in 1832. Following which the ‘zoopraxiscope’ in 1878, was used to capture the moving animals. Time passed until Thomas Edison came up with his invention of the true motion picture cameras. Eventually, video production took a new route and color made its appearance initially in segments. It was later in the year 1918; ‘Cupid Angling’ released which was the full-colour picture. A decade after the sound was added and the movie ‘The Jazz Singer’ made its appearance in theatres with classic musical numbers. The industry made development through lip-synchronized singing.

Transition to Video Production: The birth of video production was marked not until the mid 19th century. The rise of computers led to the invention of the first portable video recorder by Sony in 1964 and in 1973 there was a transition from bulk rolls to discs to store films. This was followed by the development in 1976 and 1977 when came the VHS and laser discs. Gone were the times of storing bulk rolls and came to the CDs, DVDs and Blu-ray discs. This made storing videos very handy and portable unlike what was like in the 19th century. And now video production is a separate branch, a different craft from film-making. From commercials on Television to vlogs on social media, videos can be found everywhere. Video production today also plays a key role in the success of a number of different companies. The quality of that production relates to how powerful the message it creates. Just piling it with high-quality content isn’t enough at least at the corporate level. The need arises for the development of a corporate video production strategy.

Reasons to Establish a Production Strategy: It is always deemed essential to develop a corporate video when the time arrives to deliver a marketing message. But a corporate video production strategy is required to be developed if one resides in Chicago. Why a production strategy? The answer is that it would be vital to the success of your company. The acquirement of YouTube by Google is in itself a great enough reason why marketing, training, and promotional endeavours require the incorporation of corporate videos. The world comprises of a vast variety of learners with different self-education techniques. Just posting a blog or webpage content would attract the eyes of readers only while a corporate video attracts audio-video type learners. Additionally, the integration of Chicago corporate video production and Chicago digital video production expands the target audience to a ‘content’ consumer. One another reason is that the sharing of videos is relatively easier. This basically improves the chances of any useful video being circulated through social media and other modes of internet.

Conclusion: The current scenario depicts that the majority of video content being produced today is captured through SD cards or flash storage. The digitally distributed video content appears in common formats such as the Windows Media Video (.wmv), QuickTime, Moving Picture Experts Group (.mpeg) and Audio Video Interleave and DivX.