You think there might be a whole lot of things that consumers want from products, services and the various brands that they come in with. That’s precisely what everybody else thinks or logically presumes. However, the multitude of wants and needs that consumers have could all be summarized into an essential few that companies and brands successfully zero in on every time.
These are consumer goals found to be the most common and universal. Various industries and the businesses that make them up happen to know about these few essential ones and that’s why they could always come up with the most logical products or services for the retail trade.
Don’t be Like Jagger
However, once companies, retailers and marketers get into the picture to pummel and pelt you with all sorts of varied information via traditional and online media, you begin to feel a sense of confusion surging. That’s when you and the rest of consumerist society come under the spell of interruptive advertising information. Your thinking process gets disrupted and advertisers pounce to distract you with even more information. Telling you more and more about some useless information designed to fire your imagination. Until it begins to sound like an old Rolling Stones hit song — and you get no satisfaction!
Nevertheless, all this drivel of useless advertising distraction and the wants and needs they tell you about happen to be the same amount of information you could actually use to efficiently deduce the most common and universal consumer goals. You will find that no matter how technically intricate a system, say like a RingCentral telecom could be, that too could be found to be essentially useful and understandable to the layman — only if you know about the most common and universal goals of any consumer. It’s about time you got back to basics. Forget what all the advertisers tell you. Below are the few essentials any consumer seeks to achieve:
• Find Practical Use of Products/Services.
Consumers’ needs and business requirements rank high in the list of the most common and universal goals. This is the primary consideration in any decision about to be made regarding any purchase. It is the most logical reason why any sales transaction needs to take place. Anything without any practical use has no place in the retail cycle owing to the fact that consumers would not be looking for them nor would companies be encouraged to come up with such.
• Buy at the Right Price.
Bargain hunters, discriminating buyers, discount seekers; bulk buyers and frequent shoppers always look for the best price on goods and services. It doesn’t matter how retailers can come up with them to make buyers consider purchases. What matters to consumers is that they could be able to secure goods and services at a price they feel are reasonable without compromising quality and value.
• Be Satisfied With the User Experience.
The amount of user experience satisfaction a consumer gets also quantifies anything of practical use to any consumer bought at the right price. This justifies the buying notion that whatever product or service paid for becomes worth it when you feel the delight of owning and using it.
• Acquire Consistent Reliability.
Consumers expect whatever products or services they buy into as a source of consistent reliable convenience with regards to practical use and benefit. When products have performance issues, consumers are sure to complain and become indifferent to them the next time. The same follows with services that fail consumer expectations. However, when companies and brands address such issues via silver lining solutions, they could become successful at winning back disheartened customers.