What makes a good salon become a great one? Lots of different people would undoubtedly have their own answer to that question. In fact, there are probably as many answers to the question as there are people, and just about everyone could probably add a little something to the mix that others had never thought of.
Some people keep coming back to the same salon because of the people there, meaning that the hairstylist they have been seeing is doing a good job, has a nice personality, and provides the kind of look and style that those people appreciate most. But the staff members at your salon aren’t the only people you’ll encounter there, and perhaps lots of customers are loyal to one salon because of the others that get cuts there. Maybe you go for an appointment with friends, or perhaps you have simply gotten to know the other customers at the place you frequent.
Many Other Reasons Why
There can be a lot of other reasons why people return to the same business time and time again, such as the image that the salon projects. As you can imagine, image is all-important when it comes to the salon trade, because image is the main product that each shop that’s in the beauty business sells.
Salons must provide the customer with the age-appropriate image that they are seeking, which means that the salon owner must determine who the customer base is going to be, and then they must calculate how they can best serve that particular age range and income demographic.
Building An Image
Salon owners are building an image, whether they know it or not, with every major purchase of beauty salon equipment, from the waiting room furnishings to the kinds of mirrors and pictures on the walls.
If you are equipping a new salon, there are lots of different decisions you are going to have to make in regards to the equipment, furnishings and decorations that you will purchase and place in your shop.
Who Are Your Customers?
The first step is understanding who your customers are, and then building an experience that they can enjoy whenever they come to visit you. That can involve stocking the right magazines in the waiting area, or installing equipment that projects the image that you want your customers to experience, from the shampoo bowls to the chairs and styling stations that you select for your place.
What Do They Expect?
You may have an upscale clientele, and for that demographic you must supply the sorts of décor and services that they will expect from a salon. You may have to supply a greater level of pampering in an upscale shop than you would in one that appeals to bargain hunters.
Again, knowing your customer base is the key to success, and once you do, you can design the perfect environment for them.
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