If you are considering doing some guest blogging or writing articles for high profile blogs within your niche, don’t waste your time thinking about it, just do it. There are a whole host of reasons why you should do consider guest blogging as an option to increase traffic to your website or blog, to get high quality backlinks, to build your credibility or even to increase your subscribers or followers and I’m not going to harp on about it, I’m just going to give you four key reasons and I’m even going to help you with a couple of resources that you can start with to get your guest blogging campaigns started. Here are some of the core reasons why I do it, you may be able to find some more.
Gain High Quality Backlinks To Your Website Or Blog
This is most likely the number one reason why people are big on guest blogging or guest posting these days. If you can produce high quality and informative content based around your niche, there are hundreds of blogs out there that would be more than happy to post your articles in exchange for a backlink or two. The blog owner gets high value content and you (hopefully) get a high PR backlink to help you and your rankings and your Search Engine Optimisation efforts. WIN WIN.
Get Quality and Targeted Traffic To Your Website Or Blog
Not only can you get high quality backlinks out of guest blogging but you can also get some serious traffic benefits too! The blog owner will generally allow you to include a backlink in the body of your article and by line and if people like your post enough, they will follow that link back to your website and hey presto! You have highly targeted new visitors streaming back to your website from an article that took you no more than a half hour to create.
Build Authority And Credibility Within Your Niche & Search Engines
Authority, credibility and trust are big in the online world. Not only with your potential clients but also with search engines. If you can create high quality content for both your website and other sites with your niche, Google will love you for it and people will be more likely to do business with you if you are seen to be an expert within your field. Continue to create quality content and you will slowly build credibility and become an authority within your niche.
Increase Your Subscribers And Social Following
Create valuable resources and informative pieces on your chosen topics or niche and readers will stumble across them and ultimately follow you because of it. If you are always producing informative pieces, people will want to subscribe to your newsletters, people will want to follow you and people will like or share your social profiles. After that, it becomes a roll on effect and more and more people will follow you and potentially, do business with you.
There are so many more reasons why you should be guest blogging but these are just the four main reasons and benefits for it. All you need to do is find some blogs, start creating some content and start sharing it to tap into these massive benefits. I use AllTop to help me find new ideas to create new and up to date content and I use MyBlogGuest to share my articles with blog owners within my niche. If you have any other benefits to guest blogging, if you have any other resources to help cure writers block or if you can think of any other guest blogging networks, go ahead and leave a comment below.
Lucas Raby is the Director and Founder of SuperFastWeb, a Digital Marketing company based in Melbourne, Australia. If you need require help with anything related to Website Design, Search Engine Optimisation, Search Engine Marketing, Social Media, Email or Video Marketing, visit his website at www.superfastweb.com.au