- YouTube is the second largest search engine on the Internet, after Google. People go to YouTube looking for answers and entertainment. Couple that with the fact that Google owns YouTube, and you create amazing search potential for your business. If you can provide answers to common questions in your field, people will watch your videos. If you can do so while also providing entertainment, your videos could go viral. If you’ve ever seen the “Will it Blend?” video series you understand how this company has created viral videos based on something as simple as a blender. If you’ve never seen them, check them out for some amazing marketing video examples.
- Google loves video. Google includes video results in their search engine results pages (SERPS). If you create videos in your field that grab attention, you’ll also grab Google’s attention and create higher search engine rankings and more traffic for your website. In fact, one of the best ways to get higher rankings in Google and the other search engines, including Bing, is to use video to add interactive content to your site. This is true today and it will be even more true as time goes on.
- Web surfers love video even more than Google does. Many people enjoy watching videos on YouTube much more than they enjoy reading website content, especially about business-related and product-related topics. Don’t just write things down and expect others to come find them and read them. Show and tell everything about your company and product in a series of videos. Also create videos offering advice and instruction related to your field but not directly selling your products. Go for information and entertainment at the same time, and make your videos fun and interesting.
YouTube is not a fad, as some people initially thought it might be, and it’s not just a place where kids go to watch music videos and talking cats. It’s a viable and reliable part of an effective marketing strategy. Just as television became much more than it initially was, YouTube has grown into a powerful marketing platform you can use to build your business.
If you’re not currently using YouTube because you can’t see how it could benefit your business, it’s time to take another look at that idea and find ways that your company can benefit by putting videos on YouTube.
Start with looking at what other companies in your niche are doing on YouTube, and think about ways you could improve on their methods. You don’t want to be a copycat, but what they’re doing, if it’s getting reviews, is a good jumping off point for your own efforts.
Laurence Emmett is a long time veteran of the marketing industry and saw the benefits of YouTube as a marketing platform long before it went mainstream. If you are looking to increase your YouTube views Laurence highly recommends trying TubeGain. Creating natural looking traffic for your videos.