In today’s extremely competitive marketing world, having a website is essential for any company. Every website owner’s ultimate goal is to rank their site at the top of search engines such as Google. However, not everyone knows who their visitors are, what they need, where they come from, or how efficient their marketing plan is.
But with Microtek Learning’s Google Analytics Certification, all those things are possible. Google Analytics is a well-known and incredibly effective tool for tracking website/blog traffic and statistics. You may learn a lot about your visitors and their activities with the proper use of it. Furthermore, you can assess the performance of your website/blog by learning about the keywords that were used to attract visitors, and this free tool will assist you in finding the right approach to improve traffic and maximize sales conversions.
Here are the top 5 ways you can optimize your blog website with the help of Google Analytics.
Number 1 Keep an eye out for pages with high bounce rates.
Your landing pages can be found in the Behavior data section of Google Analytics under Site Content. Examine them closely to see whether or not these pages are intended to attract new visitors. What does it indicate when a new visitor arrives on one of these landing pages instead of the home page? It’s not a good indicator if some pages have a high bounce rate, but don’t worry; there’s still potential for improvement. So, you should pay extra attention to landing pages that receive a large number of visitors and have a significantly higher bounce rate than the rest of your site’s pages.
Number 2: Set a blog target or a goal.
Setting goals/targets in Google Analytics is the simplest way to track your site’s performance. You can receive an estimate of how successful you are at attracting traffic to your website by selecting the targets, expressed in raw numbers or percentages. This step will provide you with information on your site’s performance, but it will also assist you in increasing visitors in the future. Furthermore, you may pay special attention to conversions by assessing your targets.
Number 3 Examine your website’s loading speed.
Under Behaviour, the Site Speed section of Google Analytics is more relevant to site developers than to marketers. So, if you want to create your website according to your ideas, you must first understand what is causing the poor load time. If your blog website takes too much time to load, you risk losing potential clients who will leave and move to a competitor’s website. So, you can use Google Analytics to monitor your website’s speed easily.
Number 4: In the Conversion Funnel, look for drop-offs.
With a funnel visualization report, you can simply observe how your audience moves within your site to achieve the goals you set up based on the visitor path. You can also keep track of your visitors, such as where they came from or what are the activities they perform on your website. You may also use the conversion funnel report to find out which pages in the funnel have a high exit rate and come up with ideas for dropping them.
Number 5: Optimize the Pages that Get the Most Clicks
Once you’ve determined which pages are attracting the most user attention, optimize them to boost conversions. It’s a simple approach to increasing your return on investment (ROI). By optimizing your sites, search engines will be able to comprehend your site better and, as a result, rank them higher. Different pages can be optimized for diverse keywords, which will improve your search engine rating. It will be easier for potential clients and consumers to locate you online if you have clear, relevant keywords and meta descriptions, which will increase your sales.
Check your Google Analytics statistics regularly. A monthly–or even quarterly–review of Google Analytics data and it may be sufficient for many small to medium organizations. Consider that many companies are facing traffic changes throughout the year. Compare statistics to the same time with the previous year, just as you would do with financial statements. If you’ve made some adjustments, the difference should show up in the numbers if you’ve operated on the data above.
Google Analytics is a fantastic tool for helping businesses enhance their websites/blogs. It’s not meant to be all-knowing, but it may help you understand where your visitors come from and how they act while on your site. You’ll see what’s working for you and what needs improvement.
Your company can improve its ROI by following these methods, and you can also increase your company’s earnings by tracking and maintaining your visitors. So, make the smart choice and begin optimizing your website using Google Analytics immediately to see the difference.