What are the benefits of choosing a design agency for your new project?
With the vast array of design houses out there to choose from choosing the right agency most befitting of your needs can seem daunting project. So what are the key elements that you should consider before embarking on this task?
Are you better off employing in-house designer or sticking with a freelancer? I’m of the opinion that most decisions based on finding the correct design agency usually come down to your budget and exactly what your ambitions after the website. If you’re a small business for example just looking for a few hundred business cards and perhaps you work in a sector where your image isn’t particularly important then a design agency may end up being the more expensive option for your exacting requirements.
Many design agencies also offer graphic design as well and it’s worth bearing in mind the printer is no longer just print anymore and also that many photographers also offer graphic design is a service as do stationery supplies and many other types of business. Many have simply chosen to diversify their own core businesses but of course an experienced graphic designer or design agency will have the more relevant experience in the stationery company if you are looking for a logo, complex website or fancy graphics.
What does a design agency do?
So what exactly is a design agency? As opposed to the other businesses be briefly talk about? Simply put a design agency is a specialist at creative works as is generally their core business. The key feature of any good design agency is that they are truly independent and can offer complete unbiased solutions. What I mean by this is that there are not affiliated with say a specific printer company or a specific stationery designer and so on.
Another consideration to think is; is it worth using an advertising agency for your design work if you’re not using it to advertise? Probably not is the honest answer. Unless your requirements are specifically tied into an advertising campaign that is being produced specifically by the agency then the level of budget necessary for them to complete the work is usually very prohibitive and frankly a waste of money. Of course the reverse is true as well. If you are looking for broadcast work or a radio jingle then it’s worth going to specialist as they will be most able to provide for your exacting needs.
So to summarise the best thing to do his research first, ask to see a list of their previous clients and be very specific when assessing your own needs. Specialism is always better.
Marmalade are a fresh and forward thinking design agency based in London, England. Please visit our website to see examples of previous work. Who knows, we may be able to help you take the ideas in your head to the next level.