Why Search Engine Optimization Is Important To Businesses

In today’s fast pace world of the internet, one has got to understand how important the internet is to not only finding information but to also marketing your company. Many of the “Old School” business owners believe that traditional marketing methods are all that you need to worry about (Advertising, Print Media, Telephone, etc), but that is no longer true in today’s age.
The internet has made it extremely easy to find basically anything on the internet, so millions and millions of people use the internet every day. It has actually been said that within the next 3 – 5 years that the telephone book will be completely done away with, and the main way of looking up businesses and people will be through the internet using search engines.

So, with that being said, it seems fair to say that this is the very reason that Search Engine Optimization has got to be the best selling online marketing tool in the industry.
What is Search Engine Optimization (SEO)?
Search Engine Optimization or SEO for short, is basically the act of optimizing your website so that it increases it’s ranking in search engines.  84% of all online sales comes from the first page of Google, so if your website is not on the first page of Google then you are going to be missing out on A LOT of possible leads that your company or business may be able to generate.
Not only does 84% of all online sales come from that first page of Google, but over 90% of those visit come from the first five (5) listings on the search engines. So not only do you want to try to get your website on the first page of a search engine, but you also want to be able to get it in the top 5 positions of that search engine for maximum results.
How do I Perform Search Engine Optimization on my Website?
Think of Search Engine Optimization as two separate puzzles (On-Site SEO) and (Off-Site SEO). Now, each of these puzzles (On-Site and Off-Site) are made up of a bunch of different puzzle pieces, that when they are put together in the correct way they form a beautiful product.  Now, each of these two separate puzzles must co-exist in order to make the entire picture worthwhile and effective.
Here is a brief overview of what each part of the Entire SEO Puzzle would include:
On-Site Optimization

  • Content Optimization
  • Meta Tag Optimization
  • PageSpeed Optimization
  • W3C Validation
  • Code Validation
  • Internal Link Building
  • Proper H1, H2, Bold Characteristics
  • Robot.txt

Off-Site Optimization

  • Contextual Link Building
  • Article Marketing
  • Directory Submissions
  • Social Media Optimization
  • Press Release Distribution
  • Blogging

Now, we can’t go into too much detail over these right now, or this would end up being a 30 page blog post, however, On-Site Optimization refers to changes and optimizing things locally on the website code itself and on the website itself, whereas the Off-Site Optimization refers to external factors such as linking to the website, link to the domains, and the popularity of your website in social media presences around the internet.
A Special Thanks goes out SIS Media Group, LLC, a Kentucky SEO Company located in Bowling Green, KY for providing us this great information that we used in today’s blog post.