Small Business people are facing many problems for optimizing their business. Because, lack of budget they are not able to focus on digital marketing services. By following white hat techniques they can optimize their websites that mainly includes writing quality content. To get every time a fresh and quality content needs a highly proficient writer. The challenges which are facing by business to business marketers mainly are
- Lack of time
- Lack of knowledge and training
- Lack of budget
- Unable to Find content marketing professionals
- Lack of integration across marketing
- Lack of content effectiveness
In future content marketing will completely replace SEO. Content has become the king in SEO services. Now a day’s everyone are focusing on quality content for optimizing their website. It’s not important to write content but the main fact is writing quality content. These are some of the facts which we have to focus while writing content.
- Must not be a duplicate content
- Should not have hidden texts in the content
- Content should be informative
- Should not be less than 500 words
- Focus on quality not quantity
- Should not use repetitive keywords
- Keyword density should be low
- Should not include back links for promotional sites
- Give a referral link where ever it is possible
- Should not have Formatting/punctuation marks error
- Should include images or picture where ever possible
- Title or meta tags should be attractive
- Use catchy keywords in the content
Analyze the requirement of the website then write content according to that don’t write irrelevant information in website. Google has updated many tools which will automatically detect the spam content and penalize website before that Google used to penalize that spam page but now it’s directly penalizing the website and it’s very hard to get out of it. That needs time and cost to achieve it but still there is no guarantee that we can gain original position. Small business people have to focus on this points as already they have lack of budget problem once they lose their position then it’s not easy for them to reinvest to gain their position. SEO can be performed by anyone SEO engineers only know the correct way to implement it by following the right technique at right place.
If you are focusing on your content it’s enough for small business people for optimizing their website. If you are increasing your content then you can increase information in the content that creates a trust on you from your readers. That solidifies your position as an expert in market and your brand position in market that helps you learn more about your industry. If your content is good people will come to know your expertise in this field and they feel their search end at this place and they love to share content with the public in social media and give reference link in other content. That automatically increases the traffic of your business in aggressive manner. Social media management company are focusing more on content writing for optimizing their website as its very easy to increase traffic if your content is good.