In this competitive economy, businesses of all sizes are paying close attention to their marketing plans and individual marketing initiatives. Yes, money is tight. But, businesses must continue to build their brand because today’s consumers tend to be more cautious since 2008.
Big corporations have taken to the Internet, the postal service and the airwaves. This reality has caused smaller businesses to find ways to increase consumer confidence and take a larger share of the marketplace. While direct mail is an aggressive, cost efficient and successful marketing strategy, the quality of the content is absolutely critical to the return on investment.
The one-two punch
A business with a compelling message will end up in the circular file if that message is not presented with stylish appeal. Likewise, an eye-popping printed piece that lacks a compelling message will also end up in the circular file. If you want your direct marketing piece to be well received, you must distinguish your offering from the multitudes. The objective is to get new customers and keep your presence in front of your existing clientele.
No, you do not want balance. You want your printed material to tip the balance in your direction. Be bold, make offerings that cannot be ignored and bring clients through the door.
UK marketers provide invaluable services to help deliver your company’s message. For direct mail, these direct mail experts can arrange shared deliveries, leaflet distribution or hand-to-hand delivery. UK printing and marketing businesses are also accomplished leaflet designers and leaflet printers. For two colors or more, your leaflets, brochures or business cards can be printed using the latest printing technology.
No matter how many times it is said, first impressions last a very long time. Marketing printers are very aware of this old axiom. If you are beginning a new advertising campaign as part of your overall marketing scheme, certain components must be consistent.
New Logos and New Business Cards
UK business printers help develop logos for the business, for the company stationary and to be used on every business card and other marketing initiative. If you are re-branding or launching your business, the first place you should consult is your UK printer.
When you examine the surprising capabilities local UK printing shops have, you will be surprised. These printing professionals have the technology to build an exciting, eye-catching logo, make every marketing piece immediately recognizable and distinguished. Whether you are starting a new business or re-tooling an outdated marketing program, putting your printer on the development team is a winning strategy.
Image source: http://upload.wikimedia.org/wikipedia/commons/2/2e/StrasWeb_business_cards.JPG
To find out more about printing services in Oxfordshire, please visit RedCore Marketing.