A well-built ecommerce website can help you generate sales and gain a positive reputation. However, to make your mark in the online arena, it’s important to hire ecommerce web designers that can bring your vision to life in a way that’s attractive and functional.
Verify Experience and Past Work
Whether you end up hiring just one person to work on your website, or a team of ecommerce web designers, don’t finalise anything without first looking at some previous examples of work, and finding out how long your potential candidates have been in the business. It’s particularly important to do this if you’re interested in building a store that uses specific types of technology, such as Java or Flash.
Also, take things a step further and find out if the designer uses an HTML editor, or codes things by hand. One advantage of hand coding is that it often gives a more precise outcome.
Make Sure Your Designers Have a Firm Grasp on Their Craft
Almost anyone can put text and links on a page, but it takes a real gift to be able to intuitively plan things such as page layouts, special features and colour schemes, so that they all work in a way that is pleasing to your target audience. By evaluating some of the work that your designers have done in the past, you should be able to determine whether they commonly use templates, or original graphics. It’s easy to understand why the latter category will help to distinguish your e-commerce destination from your competitors.
Some online stores have extra features such as elements of animation, or effects that occur when users place their mouse over certain areas of the page. Think about whether these extras would be beneficial to the types of products that you’re selling. If so, make sure to hire designers who are well accustomed to incorporating these attributes into a page, and ensuring that they work properly.
Customer Service is a Must
Finally, make sure your chosen design team has a positive reputation related to customer service. A customer-oriented attitude is helpful both while your site is being designed, as well as after it is completed. Ideally, you should have the name of at least one contact person to get in touch with if you have a question, or if a problem arises.
Now that you know some of the things to look for before hiring someone to build your ecommerce website, your search process should be more efficient and productive, so that you can concentrate on reaping the benefits of improved sales driven by a smartly designed website.
Chris Jenkinson writes for ecommerce web designers Eazy Tiger.EazyTigers.