What Is An Intermodal Marketing Company… And What Do They Do?

In the old days, life and businesses were run simply. There was little need for complex systems because demand was not as high, and the technology primitiveness left little room for progress and exponential growth. It is hard to imagine how old businesses can keep up by keeping things the way they were run before. These days, it has become a requirement to keep up with exponential growth in the business or be left out of the game. This holds true especially for businesses that involve supplying goods in various locations. These new modern needs require new solutions that only highly upgraded entities or marketing companies can provide. Such solutions are provided by companies like intermodal marketing companies.

This is where intermodal marketing companies come in: IMCs basically help transport your goods from one place to another. They exist and thrive by providing the logistic requirements and tracking requirements needed to determine where each of your goods are in the supply chain network. They will map out the distribution of goods and provide the mechanism to distribute everything on time. This is something that takes a lot of time and coordination with the business they are helping out. The outsourcing of their services reduces the hassle for businessmen, but they do not come at a bargain price. The provisions encompass not just marketing efforts but service improvement as well. Supply chain management is something that they specialize in. Where business coverage stays limited, IMCs serve to bridge the gap and take the products to different places.
They are a special type of marketing entity, which handles and provides complex transportation networks. They use multiple types of transportation vehicles for freight and devote an entire fleet to operate that distribution or delivery. There are no bounds to what IMCs can do; they go through air, road, ocean, and rail as necessary for delivering their deliverables to a business. The expectations are tremendous, and so could the costs be for acquiring their services.
The effectiveness of the IMCs depends heavily on a lot of external factors. For one, there is the existing infrastructure in a location that will limit or enhance their operations. Another thing that they consider is the cost of shifting from one mode of transportation to the other. The changing demands and flow of goods and people among various origins and destinations are also parts of the complex systems they have to study to do their job well. Premium applications like geographic information systems (GIS) help them do this job and acquire data in real-time.
Aside from infrastructure availability, equipment is also an important aspect. They need both engines and volume capacities to handle bulks and bulks of goods that their customers are delivering through their able hands. Since a great deal of supplies goes through their channels, they are also usually tasked to do inventory management. Theirs is a job that involves providing a streamlined process for the business, an overall solution and not just containing one arm of the company’s operations.
This post was provided by Maria Dublin, who serves as a blogging assistant for the PFQ Companies. Visit PFQCompanies.com to post your loads and trucks today.